Mattison shared those numbers during a conversation about using AI tools to assist with the staggering volume of advertising and marketing materials that flow through Disney’s digital pipes.

EXCLUSIVE: As Disneyland heads into its 70 th anniversary and Walt Disney Studios readies for the summer box office season ...

Aloha (goodbye) fresh meat and also aloha (hello) SPAM. Disney ’s latest marketing collaboration is with SPAM, with the two ...

Ahead of Marvel's latest movie, let's determine if the studio's fresh approach will result in a box-office bonanza.

The Stitch interruption trailers of 2002 are part of one of the most iconic Disney marketing campaigns in the last two decades. These teasers showed Stitch from Lilo & Stitch disrupting iconic ...

Disney Cruise Line has launched a new digital out-of-home campaign to show the magic of Disney at sea. Created by Havas London and Disney’s in-house team, the campaign aims to ...

The creative duo behind luxury brand Coperni share the origins of futuristic fashion and magical storytelling that brought ...

Following the movie's opening, Disney's marketing mavens bring out the biggest gun in the Marvel Cinematic Universe arsenal.

Mattison shared those numbers during a conversation about using AI tools to assist with the staggering volume of advertising and marketing materials that flow through Disney's digital pipes.