The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

Shares of American Eagle Outfitters Inc. jumped 24% Monday, its biggest daily gain since August 2000, after President Trump weighed in on the retailer’s controversial denim ad campaign starring actress Sydney Sweeney.

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.