Apple can expand not by getting everyone to upgrade their phones more often, but by persuading a smaller proportion of its gigantic customer base to purchase far more expensive devices. That strategy is a near-perfect fit for a foldable iPhone that could cost more than $2,500.

Bloomberg’s Mark Gurman reported this week, with “zero doubt,” that Apple has “internally prototyped, tested and considered launching an Apple Pencil for the foldable iPhone.” But Gurman also said it’s “unlikely” that the company will include the accessory when it introduces the Ultra.

Apple Wallet makes payments convenient, and it gets even better when you add tickets, loyalty cards, gift cards, and other types of passes to it.

Changes to heart-rate monitoring and a revamp of its Fitness and Health apps are just two updates the company has planned for the Apple Watch Series 12.

CNBC’s MacKenzie Sigalos reports on the challenges awaiting Apple’s new CEO, from rising hardware costs and slowing services growth, to Siri and next week’s expected foldable iPhone debut.

Take a look back at Apple's first water-resistant iPhone and how we made it Jacques Cousteau for a day with our underwater tests.

Under CEO Tim Cook, Apple added $4.32 trillion in market cap. John Ternus, senior vice president of hardware engineering, takes over on Tuesday.

Apple just posted a record quarter and Salesforce blew past earnings expectations, but the headline numbers on both stocks hide something the market may be mispricing. One trades at a steep discount to the other,