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Dell has streamlined its branding down

Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

Hosted on MSN · 6h

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

Yahoo · 15h

See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max

Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell,

Laptop Mag on MSN · 15h

Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.

Hosted on MSN · 15h

Dell dumps its PC brands to be more like Apple

So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.

Dell will no longer make XPS computers

Ars Technica · 20h

The end of an era: Dell will no longer make XPS computers

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

TechCrunch on MSN · 11h

Goodbye, Dell XPS

In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company announced that XPS, Inspiron, and

Engadget on MSN · 15h

Dell killing the XPS name is an unforced error

This year at CES 2025, Dell is announcing a huge rebranding for all of its consumer and commercial PCs. However, while this change is generally a move in the right direction, I think getting rid of the iconic XPS name is an unforced error.

AMD Adds Dell

Bloomberg on MSN · 15h

AMD Adds Dell as Commercial PC Customer for the First Time

Advanced Micro Devices Inc., the second-biggest maker of computer processors, said its chips will be used by Dell Technologies Inc. for the first time in PCs sold to businesses.

Business Insider · 14h

AMD Announces First Dell Commercial PCs Powered by AMD Ryzen AI PRO Processors

We’re incredibly proud to collaborate with Dell on the next generation of commercial PCs powered by the AMD Ryzen AI PRO processors,” said Jack Huynh, SVP and GM of the computing and graphics group at AMD.

Yahoo · 15h

AMD Reveals Next-Generation AI PC Chips, Gets Dell Endorsement

Chipmaker AMD announced an expanded lineup of processors for AI PCs for consumers and commercial users. Emerson Electric (EMR) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

PCMag on MSN15h

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

15hon MSN

Dell is refreshing and rebranding all of its PCs: What all the new names mean

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

11h

Dell’s ‘Unified Branding’ Is Completely Confusing

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...

23h

Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar

Dell announced a handful of new laptops and Alienware desktops at CES 2025, and if you're a little confused looking at their ...

15h

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

11hon MSN

Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...

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Dell has streamlined its branding down

Dell will no longer make XPS computers

AMD Adds Dell

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