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Dell XPS brand is now dead, long live Pro & Pro Max

TechRepublic · 14h

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Hosted on MSN · 2d

Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud

Business Insider on MSN · 2d

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

1d

Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

1d

CES 2025: Dell Is Rebranding, and It’s Confusing

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

17hon MSN

Dell's new naming scheme is all about finding you the right PC

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

1don MSN

Dell is changing the names of its laptops—and they sound a lot like Apple devices now

Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup ...

2d

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

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