Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.