California’s Gov. Gavin Newsom has upped the ante in his feud with President Donald Trump by feverishly promoting his “Real Patriot” alternative to MAGA merchandise.

Gov. Gavin Newsom launched a new merch store called “The Patriot Shop” on his website Sunday, and made it clear how much he was trolling President Trump while doing so. Newsom took to X to launch an all caps message in the style of the president, and noted, “MANY PEOPLE ARE SAYING THIS IS THE GREATEST MERCHANDISE EVER MADE.”

California Gov. Gavin Newsom (D) just ratcheted up his campaign to get under President Donald Trump’s skin. Fresh on the heels of swiping the president’s writing style and creating dupes of his self-aggrandizing AI portraits, Newsom took aim at the iconography at the heart of the Make America Great Again movement.