Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.

It's RTX 5070 vs 4090, and the new $549 gaming GPU beats the former flagship graphics card in Marvel Rivals, but with a big catch.

Nvidia’s big RTX 5070 claim is all based on its latest generation of DLSS. “Impossible without artificial intelligence,” admits Huang after promising that the RTX 5070 can deliver RTX 4090 levels of performance. DLSS 4 has a new Multi Frame Generation technique that can generate up to three additional frames per every traditionally rendered frame.

Here they are! Nvidia's RTX 50-series GPUs, based on its 'Blackwell' architecture, are coming soon, with giant performance boosts in tow for gaming and content creation with AI models.

Nvidia unveiled its long-awaited GeForce RTX 5090, RTX 5080, and RTX 5070 Ti at its CES 2025 keynote this week.

Below, find our pictures of the relatively compact 5090; its incredibly compact PCB with the Blackwell chip on top; a game demo running on the 5090; a picture of the 5090, 5080, and 5070 Founder’s Editions side by side; and some examples of just how bulky every other partner’s cards can be compared to Nvidia’s own.

Intel officially announced its first two budget-mainstream Battlemage GPUs, the Arc B580 and Arc B570, but they're only the first salvo. The new architecture offers performance and efficiency improvements that should give Nvidia some much-needed competition, though drivers remain a potential sticking point.

The new NVIDIA RTX 5000 series of cards have just been unveiled, but how do the card's hardware and cost stack up with one another?