Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in ...

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Founded in China in 2012 and later headquartered in Singapore, Shein offers a vast selection of low-priced Western clothes.

Nykaa remains confident in its market position and does not anticipate heightened competition, even as Chinese fast fashion ...

Reliance Retail, which signed a deal with Shein in May 2023, has taken nearly two years to bring the brand back ...

Nearly five years after it was banned in India amid border tensions with China, low-cost fashion brand Shein is back. After ...

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail ...

Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years ...

After a four-and-a-half-year ban, Shein, the Chinese fast-fashion giant, is making a comeback in India — a market it was ...

Shein, the Chinese fast-fashion retailer, has reentered the Indian market through a collaboration with Reliance Retail, ...

Shein India app, launched by Reliance Retail's subsidiary Nextgen Fast Fashion, partners with Indian MSMEs to manufacture and ...

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and ...