The jobs cuts, which will affect about 7 percent of the chain’s non-retail staff, are part of its new chief executive’s plan to win back customers.

The changes come just weeks after the coffee giant reversed its longstanding open-door policy. Starbucks plans to lay off 1,100 corporate employees and eliminate hundreds of open and unfilled positions,

Starbucks lays off 1,100 corporate workers as superstar CEO Brian Niccol continues his plan to reheat interest in the coffee giant.