The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in ...

"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the ...

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution ...

The retailer boasted in a news release that the new look reflects its evolution. Walmart applauded its colour palette (true ...

Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand." ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Walmart is known not for making rash, sudden, bold moves. Rather, its M.O. is to deliberate on big changes it makes, a ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is ...

Walmart has unveiled its new logo, which consists of a new font, image and color palette, on Monday, Jan. 13, however some ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...