In the early 1970s, episodes of "The Odd Couple" and "All in the Family" were occasionally interrupted by an Alka-Seltzer commercial. The star of the 30-second spot had a wrecked stomach because an ...

A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...

Add Yahoo as a preferred source to see more of our stories on Google. For most of us, when we think of Alka Seltzer, the catchy jingle from the 70s is the first thing that comes to mind: "Plop, plop, ...