Ford Performance was rebranded as Ford Racing in September, and this January 15th, the newly minted performance and racing division is having its coming out party at the company's historically ...

Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...

Ford rebranded its performance arm as Ford Racing earlier this year. The move highlights that Ford will be doing its most high-profile racing sometime as a new partner for Red Bull in Formula 1. But ...

Ford is ditching the Performance branding and simplifying its message. Starting in 2026, the automaker’s global motorsport division will operate under a newly revived name: Ford Racing. The ...

Ford Racing will be a profit-driving unit that spans racing programs, road cars, experiences and merchandise. This strategic shift creates a direct pipeline from track to street. Ford Motor Co.'s ...

Ford’s motorsport division is getting a new-old name—the Blue Oval confirmed that Ford Performance will be rebranded as Ford Racing. Ford Performance has been rebranded as Ford Racing, unifying ...

Ford Performance, the racing and high-performance road car division of the Ford Motor Company, has been renamed as of Thursday: the division will now be known as Ford Racing. It's a branding shift ...

Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...