Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

While they’re commonly called “intangible assets”, logos matter. GAP learned this lesson when it attempted to change its logo, but quickly abandoned the endeavor after it met with a furious backlash ...

Opinions expressed by Entrepreneur contributors are their own. Your company’s logo is the visual figurehead of your brand, so it’s important to get it right. Whether intentional or not, every detail ...

New York studio Trollbäck+Company has overhauled Fox Entertainment’s visual identity – but is its new geometric look enough to set it apart from streaming competitors? It’s been interesting times for ...