Adidas could be forced to burn as much as $500 million worth of Yeezy sneakers after hastily cutting ties with rapper Kanye West last year over anti-Semitic remarks. The German sportswear giant is ...
For a time, Kanye West’s Yeezy sneakers were one of the most coveted pairs of shoes. But that’s since changed—and it has the brand’s parent company, Adidas, in a bind. The German sneaker behemoth is ...
Adidas’ CEO is making no efforts to hide his predicament: He’s sitting on $1.3 billion (or 1.2 billion euros) worth of Yeezy product with no clear solution for how to get rid of it. “Since I started ...
Adidas’ breakup with troubled rapper Kanye West is going to have a massive, nine-figure price tag, with the German sportswear giant considering “literally burning” half a billion dollars’ worth of ...
Adidas intends to sell part of its leftover Yeezy inventory and donate the money to charities that were harmed by Ye's anti-Semitic comments, the company's chief executive said Thursday. The CEO, ...