The currency of branding is one of optimism. Logos and slogans are designed to be relentlessly cheery, and the intended effect of viewing them is that of Ren and Stimpy’s Happy Helmet. Be happy! No!

A before-and-after image showing how lucrative ad logos in the UFC Octagon can be swapped out between brands, in this case, a wine company for a tire company. After 18 months of testing, combat sports ...

Shapes and colors are essential tools in advertising for creating aesthetically pleasing imagery, which facilitates audience responsiveness to a brand's value proposition. Ineffective advertising is ...

"Like Us on Facebook" is the new "Call Us." But is your ad legal? Many people are wondering how they can reference Facebook in their advertising without getting into trouble. Luckily for those who ...

The 30 teams in the NBA will soon be opening a new revenue stream: their jerseys. The league's board of governors approved the sale of sponsorship patches Friday morning, clearing the way for sponsors ...

September 13 - The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday. Financial terms were not ...