As my colleague Eric Bradlow, Wharton School professor and vice-dean of analytics, notes, CMOs and their teams need to focus on "better data, not big data. Data collection must be meaningfully tied to ...

The same concerns are at the core of today’s public debate, but we must move beyond privacy self-management and theoretical institutional oversight to adequately protect student information in an age ...

But there are four big issues with a big data approach ... their personal information for a vague promise of “points”—especially in a day and age where data privacy and data breaches are such hot, ...