A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...
Thomas W. Dawes, a rock musician whose band opened for the Beatles on their final tour but who made a broader mark on pop culture writing music for such well-known commercial advertising jingles as ...
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