A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...

Thomas W. Dawes, a rock musician whose band opened for the Beatles on their final tour but who made a broader mark on pop culture writing music for such well-known commercial advertising jingles as ...

In the early 1970s, episodes of "The Odd Couple" and "All in the Family" were occasionally interrupted by an Alka-Seltzer commercial. The star of the 30-second spot had a wrecked stomach because an ...

One doesn’t direct Pan’s Labyrinth right out the gate. In this piece of video ephemera helmed by Guillermo Del Toro, the director’s gastric problems turn him into a werewolf. Mexican antacid ...