Alternative Apparel, the Atlanta-based company founded in 1995, has been purchased by Hanes in a deal valued at $60 million. CEO Evan Toporek will continue to lead the company out of Norcross.

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LM: Let’s start by giving me a snapshot of you and the company. ET: Founded in 1995, Alternative is an Atlanta-based fashion brand that designs and distributes casual activewear (tees, sweatshirts, ...

You can go home again, just ask Alternative CEO Evan Toporek. The clothing brand, which launched in Atlanta in 1995 before opening stores in New York, Los Angeles and San Francisco, is once again ...

Local outfitter Alternative Apparel, whose flagship store is located on Abbot Kinney Boulevard, wants to harness your penchant for horticulture. The Alternative Apparel Grants Project, which is in its ...

Alternative Apparel just dropped new chambray shirts, updating the well-known blue fabric and giving it a fresh look. The collection contains four button-down choices, including a short sleeved option ...