All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

We may receive a commission on purchases made from links. You've been an avid Amazon Fire TV device user for years, and you're elated to purchase the brand's latest ...

FILE - This Sept. 6, 2012, file photo, shows the Amazon logo. (AP Photo/Reed Saxon, File) FILE - This Sept. 6, 2012, file photo, shows the Amazon logo. (AP Photo/Reed Saxon, File) FILE - The Amazon ...

The Amazon logo is visible on the door of a new facility in the Polymer Alliance Zone Friday evening. (Photo by Douglass Huxley) DAVISVILLE — Amazon is opening a last-mile facility on Polymer Alliance ...

With Amazon.com increasing by 9.6% in a single day, it’s a good time to reassess it in comparison to its competitors.