Amazon just announced Prime Day 2026
Digest more
Adrian is a deals writer on the Commerce team at CNET. With a love of books, entertainment, travel, tabletop games and, yes, even fandom, they can often be found at concerts, RenFest, Dragon Con or at home binge-watching everything from new hits to classics.
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Amazon Prime Day is back, and the retailer is bringing its annual shopping day to the masses earlier than ever this year.
Amazon Prime Day is officially happening this summer, and it’s earlier than usual: The retailer is hosting its biggest sale of the year in June rather than July. We don’t know the exact dates of the Prime member-exclusive savings event yet, or how long ...