CLEVELAND, Ohio – At 9 years old, I wanted an American Girl doll more than anything. And on Christmas morning 1989, I was overjoyed to discover Kirsten Larson under the tree. Kirsten was a Swedish ...

I’m not an overly sentimental person. I understand items have a time and a place, but when it’s time for them to hit the road, I don’t usually feel too broken up about it. So that means, there’s not a ...

Mattel’s American Girl doll brand is celebrating its 40th anniversary by bringing back its Historical Characters line of 18-inch dolls. Mattel announced on Tuesday that the dolls in the American Girl ...

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

The recent launch of two "historical" American Girl dolls from the 1990s is making some millennial women feel very, very old. Isabel and Nicki Hoffman, the newest characters in American Girl's ...

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

CHICAGO — American Girl recently announced its 2026 Girl of the Year, Raquel Reyes. For longtime fans of the brand, the reveal of this year’s doll may be of particular importance — because Reyes is ...

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

Pax Ressler and Jackie Soro have hard opinions on American Girl dolls, the educational toy prized by millennials and subsequent generations. Samantha is rich and pretty. Felicity is a horse girl.