American Girl mania took over our newsroom on one Wednesday in April. But why do the dolls still resonate with so many people ...

Since the company’s start in 1986, American Girl dolls have been a way for some youth to find themselves in characters. American Girl sells several lines of dolls and also publishes books displaying ...

The recent launch of two "historical" American Girl dolls from the 1990s is making some millennial women feel very, very old. Isabel and Nicki Hoffman, the newest characters in American Girl's ...

Growing up, I was lucky enough to have an American Girl Doll collection that could rival even the brand’s biggest fans (thanks to my generous aunt.) I’m now well outside the target demographic for ...

This year’s must-have holiday toy is putting a spell on shoppers’ wallets — and not in a good way. Holiday Sales We prep all year for this! These are the absolute best Black Friday deals Amazon has to ...