Despite its widespread use, Google Analytics can trigger anxiety in many marketers. Once you log in, it's not hard to feel overwhelmed by—or unsure about how to best use—this powerful program. But ...

How times have changed. Today, Web analytics tools can deliver everything from page heat maps to purchase probabilities. An infographic (below) from InfoTrust explores that evolution, focusing largely ...

Partnerships with the right software vendors can facilitate greater collaboration between providers and payers.

Hands-on courses in information design, data analytics and filtering, visualization best practices, and programming basics led by industry experts enable you to make complex statistics come to life ...