Apple's iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

In the release announcing its Watch Series 10’s availability, Apple refers to the device’s “refined” design. It’s an accurate word for the device overall.

The new Apple Watch Series 10 is out. It has a subtly new design and cool new features. Should you choose this or the gorgeous new black Apple Watch Ultra 2? Read on.

The embiggening of the Apple Watch is nothing new. The original Apple Watch measured 38mm and 42mm. The Series 4 bumped that up to 40mm and 44mm. The Series 7 made it 41mm and 45mm. Today, the Series 10 measures 42mm and 46mm. Normally, I rail against the trend toward larger watches, but the Series 10’s display is worth every millimeter.

The Apple Watch Series 10 is here, and it brings with it a host of subtle changes, from a larger screen to a thinner case (that still packs in more features than previous generations). But it also costs $150 more than Apple's entry-level Apple Watch SE, so what do you get for that extra dough?

Series 10 has the largest display of any Apple Watch to date, even bigger than the first Ultra. With up to 30 percent more screen area than Series 4, 5, and 6, and up to a whopping 75 percent more than Series 3, this is a game-changer for productivity and accessibility.

Pre-orders are now open for the new Apple Watch Series 10 smartwatch. Here's why we think you'll want to buy it.

At the “It’s Glowtime” event where Apple revealed the iPhone 16 lineup, the company pulled off another annual update with the Apple Watch Series 10. This 2024 watch follows the company’s pattern of slowly upsizing its wearable display over time,

The Series 10 offers a design upgrade, adds one big new health feature – and sets the tone for the next 10 years of Apple Watch. But it won’t change the minds of Apple Watch skeptics.