Asda said its “light-hearted, northern, humour and warmth” and its iconic green were consistently shared as the most unique traits of the brand and are now reflected in its new logo, typography and ...

Asda’s new activewear rivals Alo’s viral workout gear – with pieces from £14 - George at Asda has released its second ...

Value propositions and price matching are nothing new for supermarkets. However, Asda is on a mission to rip up the rulebook following a tricky Christmas, scrapping its Aldi and Lidl price match ...