Pain relief brand Aspercreme has launched a campaign that introduces a new tagline: “Kick Pain in the Aspercreme.” “Aspercreme’s previous tagline: 'Love Hurts. Aspercreme Works,’ was effective for a ...

Aspercreme has kicked off its brand repositioning with a series of 15-second spots and a new tagline, “Kick Pain in the Aspercreme.” The ads, from agency of record Terri & Sandy, derive inspiration ...

Whether you've been diagnosed with arthritis or you're an athlete who frequently pushes your physical limits, muscle pain is just that — a pain. It can inhibit a person's ability to recover and relax, ...