It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines ...

Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more ...

There’s never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with the competition requires constant learning ...

Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results. Leveraging smart bidding allows advertisers to take advantage of ...

MatchCraft's online advertising automation tools can help your team craft adaptable campaigns in less time. PPC campaign management from MatchCraft utilizes PPC AI to help you work smarter, not harder ...

After being challenged to manually manage more than $7,000 for ad spend in one day, while maintaining somewhat strict average CPC and CPA goals, James Zolman suggests looking into automated PPC bid ...