SHELTON, Conn., April 20, 2023 /PRNewswire/ -- BIC, a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg's BIC ® EZ Reach ® ...

The new design puts distance between fingers and flame. The BIC EZ Reach Lighter is designed to be the ultimate lighter for all lighting occasions, able to light hard-to-reach places while putting ...

Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...

SHELTON, Conn., Nov. 9, 2023 /PRNewswire/ -- BIC EZ Reach Lighters is bringing new meaning to functional fashion with the launch of the Best Buds Bags, a limited-edition collaboration with ...

Willie borrows Snoop and Martha's EZ Reach lighter to light up his "favorite herb…scent" SHELTON, Conn., Jan. 17, 2023 /PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers, ...

Martha Stewart is partnering up with her friend-turned-business partner Snoop Dogg once more—this time, on a collection of BIC EZ Reach lighters, to help you light candles, fireplaces...and so much ...

The new colors bring a fresh look to a classic design. BIC EZ Reach Lighters is launching a new color series: Pastel. EZ Reach Pastel brings a fresh look to the brand's classic design. According to ...

Country music star Willie Nelson joins Martha Stewart and Snoop Dogg in a new ad campaign for BIC’s EZ Reach lighter, the company announced last week. The Shelton-based company has run a campaign for ...

The unlikely but completely organic connection between Martha Stewart and Snoop Dogg has defied expectations and remains a fruitful partnership. The pair are now entering into a new partnership with ...

Featuring Martha Stewart and Snoop Dogg. BIC is launching its new EZ Reach Lighter in a campaign via Media Words. The campaign features Martha Stewart and Snoop Dogg, hosts of ‘Martha & Snoop’s ...

In collaboration with SWED, a cannabis lifestyle brand founded by Snoop Dogg, the BIC EZ Reach Supper Club with SWED gives wine pairing, but with cannabis. This unforgettable dinner will offer guests ...