Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides here; ...

Tudor was lucky enough to be in Wales just as Sebastien Loeb was securing his 8th World Rally Championship title during Wales Rally GB 2011 and wrote a guest blog for ITV News covering the rally ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface ...

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

Many car enthusiasts pride themselves on knowing everything about their preferred brands but, when it comes to the origins of these vehicles and what inspired them, there's often a gap in knowledge.

Three years ago, BMW inked a deal to purchase Alpina, a German company known for building fast but comfortable BMW models. BMW previously pre-assembled a vehicle, then sent it off to Alpina for final ...

On June 28, 2024, an X user posted an image of a rusty brass badge with BMW's company name and a swastika on it. The picture stated the badge was from 1936, when the Nazi Party, which adopted the ...

BMW’s GINA Light Visionary Model, a concept car unveiled in 2008, has inspired a new shoe. Unlike the concept vehicle, the shoe will be available for purchase in the presented form. It is called X-CAT ...

BMW has sued a company from California for trademark and design patent infringement. The Bavarian automaker has discovered that a company called Mazz Auto Group used BMW’s trademarked name and logos ...