the dollmaker is releasing a brand-new line of mix-and-match Barbie dolls complete with swappable doll bodies, heads, wigs and universal fit fashions. The more customers collect, the more unique ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Barbie is more than just a doll. The brand does $1 billion in sales ... part of our consumer base,” concedes Evelyn Mazzocco, head of the Barbie brand, “but we recognize she’s the future.” ...