In 2023, Mattel hit box-office gold with the "Barbie" movie. This weekend, it returns to theaters with "Masters of the ...

From custom Crocs to a special Prada line to gay pride parade floats, Greta Gerwig's 'Barbie' movie has attracted more than 100 promotional partners and generated countless headlines. By Pamela ...

Mattel shares image of the bright pink armor.

The "Barbie" movie has experienced major success in the weeks since its debut – and it could prove a financial boon for the company behind the brand, Mattel. The film, which came out in July, has ...

But they won't be around for eternity.