In 2023, Mattel hit box-office gold with the "Barbie" movie. This weekend, it returns to theaters with "Masters of the ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Add Yahoo as a preferred source to see more of our stories on Google. Barbie has announced two new additions to its growing line of diverse and inclusive dolls: a blind Barbie and the first Black ...

Mattel shares image of the bright pink armor.

Barbie was a genuinely remarkable filled that captivated audiences with an impressive tale featuring mortality and plastic. Barbie has been a popular toy for decades, and the live-action film took the ...

Nearly every Barbie movie and a sizeable chunk of the franchise’s animated series library are now streaming for free on ...

Barbie maker Mattel said sales of its iconic doll jumped 14% in the latest quarter thanks to the “Barbie” box-office blockbuster starring Margot Robbie and Ryan Gosling. “Dolls continue to grow with ...

There’s a sense of pride in seeing a Barbie doll that looks like you. Now, children with type 1 diabetes will understand what that feels like. The popular toy manufacturer on Tuesday unveiled the most ...

As if we haven’t had enough “Barbie” overload, Mattel is going to start selling Weird Barbie to cash in on the hype. I know, weird. The toy company recently announced on its Facebook page the newest ...

After Dunkin’ unveiled a new lineup of Barbie-inspired drinks in collaboration with Mattel, Starbucks confirmed that its ...