In addition to Monster High boasting a long-standing franchise similar to Barbie's run of animated movies, the upcoming feature could capitalize on a recent trend of horror titles aimed toward ...

An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...

Longtime fans of Barbie, whether young or old, are now able to relive their favorite films. The official Barbie YouTube ...

The success of its blockbuster Barbie movie in 2023 spawned a mini pink revolution that Mattel cashed in on as more than 15 other companies made Barbie inspired apparel, furniture, linens ...

Credit: Warner Bros. Greta Gerwig's Barbie movie has been dominating the globe with a sprawling and spectacular marketing campaign that is impossible to ignore. Now that the film is finally coming ...

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

The cultural steamroller that is the Barbie movie has been speeding ever-nearer ... and Barbiecore is the hottest trend in fashion. With results of that caliber, Mattel—already keen on ...