(By John Shomby) The fourth biggest movie opening weekend in history happened earlier this summer and reinforced a brand that has been around since the late 50s. Mattel’s 64-year-old doll, Barbie, led ...
(By Mike McVay) The media world is abuzz with the success of two women with high-profile worldwide stature. They are Barbie and Taylor Swift. They’re both creating excitement with 18–34 and 25–54-year ...
Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L’Oréal Professionnel Paris for a limited-edition Barbie hair tool. Mattel and Warner Music Group’s Arts Music ...
The 24-Hour Digital Radio Station Features Barbie as a DJ, Playing Songs from Her Extensive Music Catalog and Sharing Inspirational Commentary Barbie Radio, the first branded radio channel from Mattel ...
WILL FERRELL: (As Mattel CEO) Get that Barbie. KELLY: As NPR's Neda Ulaby tells us, "Barbie" is now the highest-grossing Warner Brothers movie in the studio's history. NEDA ULABY, BYLINE: OK, so ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Mattel, Warner Music teamed with iHeartMedia for Barbie ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Mattel, Warner Music teamed with iHeartMedia for Barbie ...
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