Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed the ...

This is read by an automated voice. Please report any issues or inconsistencies here. Barbie manufacturer Mattel took a hit this week after its superstar doll failed to deliver. The El Segundo company ...

Last week, President Donald Trump advised Americans that his trade war could result in children’s dolls costing “a couple bucks more.” That, at least, seems to have come to fruition. Mattel, the toy ...

Kreiz is betting on creative reinvention to bring legacy brands into today’s culture. Mattel is building a massive film slate ...