Taking a Lesson From Barbie, Mattel Builds a More Nimble Supply Chain
The toy industry is facing a broader slump as kids shift their focus to videogames and smartphone apps, and Mattel has seen ...
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I'm a Barbie girl, in the Barbie world: Nokia’s Barbie flip phone is pink and has all the glitter you could ask for
has teamed up with toy giant Mattel to create a hot pink blast from the past. Set to hit stores on October 1st for $129, the Barbie Phone isn't your typical smartphone. Instead, it's a throwback ...
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Mattel is planning 19 movies based on its famous toys and brands after the success of 'Barbie' — here they all are
Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie and other famous brands created a division ...