Taking a Lesson From Barbie, Mattel Builds a More Nimble Supply Chain
The toy industry is facing a broader slump as kids shift their focus to videogames and smartphone apps, and Mattel has seen ...
New York Post on MSN8d
Mattel shares spike 15% after toy giant says it may raise Barbie prices because of China tariffs
Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands ...
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Mattel rides the Barbie wave with ‘Women in Film’ dolls
The toy company has four dolls dressed in their respective professions as studio executive, director, cinematographer and movie star. Studio executive Barbie has a smartphone and sunglasses.