Taking a Lesson From Barbie, Mattel Builds a More Nimble Supply Chain
The toy industry is facing a broader slump as kids shift their focus to videogames and smartphone apps, and Mattel has seen ...
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I'm a Barbie girl, in the Barbie world: Nokia’s Barbie flip phone is pink and has all the glitter you could ask for
has teamed up with toy giant Mattel to create a hot pink blast from the past. Set to hit stores on October 1st for $129, the Barbie Phone isn't your typical smartphone. Instead, it's a throwback ...