NEW YORKNEW YORK — The “Barbie” blockbuster movie created magic at the box office, but the iconic doll’s parent Mattel is bracing for it to make a big difference in the toy aisles. Mattel Inc. on ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

The Surprise Winners From Hollywood’s Summer of Toys The toy market is seeing unexpected gains following the release of ‘Barbie,’ ‘Transformers’ and other titles, while the underperformance of ‘The ...

Barbie, which premiered on July 21, could have a lasting promotional impact on the company Hector Vivas / Stringer / Getty Images Mattel (MAT), the maker of Barbie dolls, reported a surprise profit in ...

July 26 (Reuters) - Mattel (MAT.O), opens new tab is banking on the box office success of the "Barbie" movie to help drive doll sales in the second half of the year, CEO Ynon Kreiz said on Wednesday, ...

FILE - Barbie-themed merchandise is displayed in a special section at Bloomingdale's, in New York, July 20, 2023. Toy company Mattel Inc., who owns Barbie, turned in a pleasant surprise for investors: ...