This Barbie is the Queen of Christmas. Barbie and its parent company Mattel have come under fire after releasing a “poorly-timed” advertisement promoting the brand-new Mariah Carey doll mere hours ...
Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...
Pocket.watch, a media studio focused on kid friendly creator content and intellectual property, has scored a potentially big win in deepening its relationship with Mattel. The new agreement gives the ...
New York (CNN) — Mattel is still riding Barbie’s pink blockbuster wave. The toy manufacturer reported a 9% rise in its net sales to $1.92 billion in the third quarter of 2023, fueled by Barbie’s ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
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