Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...
Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands ...
Barbie dolls depicting U.S ... and "close the gap that comes between girls and their full potential," per a company statement announcing the toys ahead of the Paris Olympic Games.
Growing up, I, like many girls, had a Barbie doll. From her spunky outfits and fun hairstyles to her various professions, the iconic toy was as much of a source of empowerment as it was enjoyment.
Mattel executive says it may have to charge consumers more for its toys because of higher tariff costs on imports from China.
Barbie was defined and degraded by her sexualised ... The global phenomenon reinvented the market and the narrative surrounding girls’ toys for the better. The prince didn’t save princesses ...
If it's as big as box office analysts expect, a whole wave of toy-based ... to enjoy." If "Barbie" is a hit, could Mattel find similar success with a movie based on American Girl dolls?