The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special release below

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

DOVER, N.J., March 11, 2025 /PRNewswire/ -- Today, Casio America, Inc., announced the release of the latest addition to the G-SHOCK family of shock-resistant watches. The new GMAS110BE-4A, was designed in collaboration with the Barbie™ brand, which was launched in 1959 as the original girl empowerment brand.

Launching March 13 online, in select retailers and at the G-Shock Soho store, the partnership stems from Barbie and G-Shock’s joint values of exploration and limitless potential. The new shock-resistant watch is based on the GMA-S110 in a monochromatic pink color scheme.