Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ...

Some companies are shifting towards influencer-style videos – but with regular customers and employees, not cultivated internet personalities.

The Fox One streaming service's World Cup marketing playbook is all about letting the creators do the scoring.

The future belongs to brands that stop thinking about influencers as one-off attention channels and start building creator ...

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. A few years ago, influencer marketers were ditching their plans to hire celebrity content creators for ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

Klaviyo said its AI solution is bridging the gap between traditional marketing functions and customer service.

With the overabundance of content, declining audience engagement and increased regulations, the influencer marketing trend appears to have run its course. With all the competition and social media ...

If you work in marketing in Singapore, you have probably heard people use the terms "KOL" and "influencer" interchangeably. Sometimes they do overlap, but ...