OKAY, CHANGE COMING. THANKS KELLY ANN POOL BOSTON ENTERING A NEW ERA WITH A NEW NAME. THEY ARE NOW THE BOSTON FLEET. THEY MADE THE ANNOUNCEMENT ON. GOOD MORNING AMERICA THIS MORNING BEFORE SHARING ...

The Boston Athletic Association has unveiled a new logo for the Boston Marathon, featuring Spike (the marathon's iconic mascot) in a bold new direction. With a historic legacy built on strength and ...

The Boston Marathon will have a new look next April, as the Boston Athletic Association announced Wednesday an update to the race’s iconic unicorn logo. In honor of Global Running Day on Wednesday, ...

EMILY. WELL, MARIA, THE GARDEN MAY BE HOME TO THE CELTICS AND THE BRUINS, BUT THE WORLD CUP MAGIC IS STARTING RIGHT HERE TODAY. STATE, CITY AND SOCCER LEADERS UNVEILED THE NEW BRANDING FOR THE 2026 ...

This week has been a big one for the Boston Bruins. They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The following day, Stanley ...

The Boston Bruins have confirmed that they will be changing their primary logos for the 2025-26 season. They are certainly a familiar look, as they are going back to the logos that they wore during ...