Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

A brand is more than a logo, including all the values and behaviors of a company and its employees. But, when done right, the entire value, behavior, personality, quality and product can be summed up ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when ...

In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

X-Design works like your own in house design team. You share your name, background, and goal. It provides ideas and visual ...

The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. You’ve got your concept, your new website design has been ...

SHEPHERDSTOWN, W.Va. — Shepherd University unveiled a new brand and logo on Monday, June 3. The branding brings the university together under a singular image across all administrative and academic ...

The WNBA is launching a "refresh" of its brand that will include a new logo design. It will debut this week in conjunction with Wednesday's draft, but the full rollout won't take place until the 2020 ...