As political ad creators, we can take away some key lessons from this year’s lineup of Super Bowl ads. Here are four that ...

The UAE has a high internet use rate, making online ads like Google Ads Dubai very important. Google Ads Agency Dubai helps ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Yahoo on Sunday aired its first major television ad in years during the Super Bowl, a positive sign of momentum for the tech ...

AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine ...

Artificial intelligence is set to show up in a big way during today’s Super Bowl ads, either as a technology product to be ...

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility ...

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

Barry M. Benjamin, managing partner of Kilpatrick’s New York office and chair of its Advertising and Marketing group, was honored to present ...

which is when they are using the search engine to locate products and services. Since the goals and objectives of a brand determine its advertising campaigns, marketers need to understand exactly ...