Cinnamon Toast Crunch Credit: Youtube Launched in 1984, Cinnamon Toast Crunch quickly became a breakfast favorite. However, in 2012, General Mills changed the recipe to include less sugar, less salt, ...

While it might not sound like a major breakthrough, according to General Mills, adding more cinnamon to Cinnamon Toast Crunch helped drive a 7% sales jump for the brand during the company's latest ...