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From logos to low-key: Branding vs style driving the logo fashion decline in luxury trends
Designer logos once defined luxury fashion. From monogram bags to boldly branded belts, visible logos were a quick way to signal status and belonging. Today, a noticeable shift is taking place.
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From Mahershala Ali and Gigi Hadid’s waistbands to practically everything ever produced by Demna Gvasalia, designers and celebs alike are showing off their labels loud and proud. Karlie Kloss in Gucci ...
The Coach brand is bringing back logo designs into its product mix. The move comes as more fashion brands have noted the growing appeal of 90s styles. Ralph Lauren, Perry Ellis, Guess and Abercrombie ...
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