A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a ...

Co-branding involves the presentation of multiple brands and products to the public under a single marketing strategy. For instance, a single advertisement may show a person buying a certain brand of ...

Opinions expressed by Entrepreneur contributors are their own. In the words of Robert Kiyosaki, “If you are not a brand, you are a commodity.” So why is it that so few small-business owners invest in ...

When you are building a company, it is easy to focus all of your branding efforts on customers and outside parties. As you develop your company's identity, allotting time and money for internal ...

Creating a co-branded alcoholic beverage is an effort to gain immediate attention and market share for a product by drawing in consumers to the co-branded product who have loyalty to the nonalcoholic ...

I’ve never met a business that doesn’t want to improve company branding or marketing. The best businesses in the world built great brands and marketing strategies by continually investing in both.