The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...
The principal of LuckyChap discusses the secret to making the movie that they wanted. By Seija Rankin Senior Editor Ackerley called THR during the middle of a whirlwind promotional schedule to discuss ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
“Barbie” – the movie – was a smash success, hauling in over $1.4 billion globally to become the biggest movie of 2023. But that was just Mattel’s first entry into Hollywood, as the storied toy company ...
As the doll celebrates its 65th anniversary, Mattel execs Lisa McKnight and Kim Culmone look back at what the movie unearthed (see: Palm Beach Sugar Daddy Ken). By Nicole Fell Assistant Editor For ...
Deadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more ...
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